It is not often I feel the need to do a post about an advert (or as Ralphie Parker* would say, “A crummy commercial”), but this one came to my attention today and while it may be simply because it stars Jude Law, whom I’ve been thinking about more than usual of late, but I find it so unusually impressive, I feel the need to talk about it.
The ad is nominally for Johnnie Walker Blue Label, which, if you’re going to drink a blend, as opposed to a single malt, this is a good one. I say nominally, however, because the makers of what can only be called a short film, are not doing the hard sell here.
The film has a title. It’s called A Gentleman’s Wager, and along with Law it stars Giancarlo Giannini (whom most of you probably know best as Rene Mathis, in Casino Royale and Quantum of Solace, which is too bad. It means you’ve missed, among other things, the films of Lina Wertmüller.)
The film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. The Gentleman’s Wager sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy. The film begins with Law and Giannini sipping Johnnie Walker Blue Label on a gorgeous hand-crafted boat as they look out across a stunning ocean seascape. We hear Law’s character state that he wants to buy the boat, but it is not for sale and the only way he can get it, is by putting on a truly unique performance. The wager begins.
What makes this short remarkable is its pedigree. Sure, there have been any number of high-profile advertisements in the past decade, featuring both A-list actors (Clive Owen, Brad Pitt) and directors (Guy Ritchie, Michael Mann), the latest of which was the “It’s Good to Be Bad” campaign for Jaguar featuring Mark Strong, Tom Hiddleston and Sir Ben Kingsley. But not many have the talent both onscreen and behind, that Johnnie Walker has assembled.
A Gentleman’s Wager is directed by Jake Scott. If the first name isn’t familiar, it probably will be soon, but the last name should be. He’s one of those Scotts. He’s the son of Sir Ridley and nephew of the late Tony. His own resume includes Welcome to the Rileys and Plunkett and Macleane (with Jonny Lee Miller and which I liked. Don’t judge) as well as a slew of big-name rock-docs.
It was shot in The British Virgin Islands, Caribbean and London by John Mathiason, who was the cinematographer on Ridley Scott films like Gladiator, Kingdom of Heaven and Robin Hood as well as Phantom of the Opera and X-Men: First Class. Production design was by Joseph Bennett, responsible for the look of HBO’s “Rome”. Costumes are by Scott regular Janty Yates, in conjunction with London bespoke mens outfitter, Mr. Porter. The film was produced by Jules Daly (The Grey, Assassination of Jesse James) and Tracie Norfleet of Scott Free. That’s a lot of stops that were pulled.
Commenting on his role and involvement in the film, Law says: “The film is about improvement and progress and this is something I try to do in my work and my everyday life. I had to learn new skills shooting this film and that combined with the places we visited and shot in, alongside working with Jake and with Giancarlo, made it a truly rare experience.”
Take the above with a grain of salt or a slug of Johnnie Walker. I’m sure Mr. Law was paid a boatload of pounds sterling for his “rare experience”. Oh well. A Gentleman’s Wager is still a classy and entertaining little bit of footage. And if it were up to me, I might give Jake a shot at the next Bond film. Whenever Sam Mendes decides to pack it in, of course.
*A Christmas Story (1983)